analyze the customer stories you are collecting in your interviews. In Chapter 5, I encouraged you to draw the stories that you heard. You do this by identifying the key moments in time that occurred during each story. If you take all of these drawings and start to label each key moment (or node), you’ll notice patterns across your unique stories. What nodes are showing up in story after story? How can you stitch the most common nodes together to create an experience map that represents the set of stories that you are collecting? You can then map these nodes to your top-level opportunities.
