This chapter will teach you how to use your desired outcome as a starting point to work your way—first individually, and then as a team—to an experience map that reflects what you know about your customers’ experience today. You’ll learn to visualize your own perspective, explore the perspectives of your teammates, and then use the myriad of perspectives to co-create a shared team understanding. This shared map will guide your customer interviews, and it will help give structure to the opportunity space. It can and should evolve week over week as your team learns about your customers.
