Joseph Arcila

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If the answer to all three of these questions is “Yes,” you’ll want to add it to your opportunity solution tree. For now, simply group it under the branch in which it occurs. If it seems like it could live under more than one branch, reframe the opportunity to be more specific. You may even need to split it into multiple opportunities, one for each moment in which it occurs, so that each can be grouped under their respective branches.
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
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