Each map represented a unique perspective—together they represented a much richer understanding of the opportunity space they intended to explore. The trio quickly worked to merge their unique perspectives into a shared experience map that better reflected what they collectively knew. Their map wasn’t set in stone. They knew that it contained hunches and possibilities, not truth. But it gave them a clear starting point. They had made explicit what they thought they knew, where they had open questions, and what they needed to vet in their upcoming customer interviews.
