Many product teams aren’t allowed to do discovery. They still work in a feature-team or delivery-team model, where business stakeholders tell them what to build. If this is you, don’t worry—there is hope. Remember, I worked this way for years. You can still work on developing continuous discovery habits yourself. When you are asked to deliver a specific solution, work backward. Take the time to consider, “If our customers had this solution, what would it do for them?”
