Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

by Teresa Torres

Let’s return to our example to see how this works. From our first step of the story map, “Our subscriber comes to our platform to watch sports,” we can generate the following assumptions: Desirability: Our subscriber wants to watch sports. Desirability: Our subscriber wants to watch sports on our platform. Usability: Our subscriber knows they can watch sports on our platform. Usability: Our subscriber thinks of our platform when it’s time to watch sports. Feasibility: Our platform is available when our subscriber wants to watch sports. From our second step, “Our platform has live sports options for our subscriber to choose from,” we can generate the following assumptions: Desirability: Our platform has the sports our subscriber wants to watch. Usability: Our subscriber can find where to go on our platform to find sports. Feasibility: We know what sports are available right now. Feasibility: We can display what sports are available right now. From our third step, “Our subscriber chooses a sport that is currently on a local TV channel,” we can generate the following assumptions: Desirability: Our subscriber wants to watch a sport that is on a local TV channel. Usability: Our subscriber can find the sport they want to watch. Usability: Our subscriber knows how to select and play the sport they want to watch. From our fourth step, “Our local channel provider’s content is available,” we can generate the following assumptions: Feasibility: The local provider’s source content wil...

Testing assumptions using story mapping