The implication for product trios is that two of the most important steps for reaching our desired outcome are first, how we map out and structure the opportunity space, and second, how we select which opportunities to pursue. Unfortunately, many product trios skip these steps altogether. They start with an outcome and simply start generating ideas. We do have to get to solutions—shipping code is how we ship value to our customers and create value for our business. But the right problem framing will help to ensure that we explore and ultimately ship better solutions.
