Many of the decisions we make in discovery feel like big strategic decisions. That’s because they often are. Deciding what to build has a big impact on our company strategy, on our success as a product team, and on our customers’ lives. However, most of the decisions that we make in discovery are reversible decisions. If we do the necessary work to test our decisions, we can quickly correct course when we find that we made the wrong decision. This gives us the luxury of moving quickly, rather than falling prey to analysis paralysis.
