Instead of framing our decisions as “whether or not” decisions, this book will teach you to develop a “compare and contrast” mindset. Instead of asking, “Should we solve this customer need?” we’ll ask, “Which of these customer needs is most important for us to address right now?” We’ll compare and contrast our options. Instead of falling in love with our first idea, we’ll ask, “What else could we build?” or “How else might we address this opportunity?” Visualizing your options on an opportunity solution tree will help you catch when you are asking a “whether or not” question and will encourage
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