Armando Santana

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Good discovery doesn’t prevent us from failing; it simply reduces the chance of failures. Failures will still happen. However, we can’t be afraid of failure. Product trios need to move forward and act on what they know today, while also being prepared to be wrong. The habits in this book will help you balance having confidence in what you know with doubting what you know, so that you can take action while still recognizing when you are on a risky path.8
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
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