Now you could easily argue that the scope should be “How do customers entertain themselves with video, music, and video games?” Or even, “How do customers entertain themselves online?” These options could all work. There’s not one right scope. The key is to have a conversation as a team about the scope that gives you room to explore while staying focused on your outcome. Once you’ve defined the scope of your experience map, you are ready to take an inventory of your individual knowledge before working to develop a shared understanding of what you collectively know.
