Lottie Bullens and colleagues, social psychologists at the University of Amsterdam, found in a series of studies that, when people viewed a decision as reversible, they continued to critically evaluate their decision after making it. In fact, they were more likely to see the negative attributes of their choice and the positive attributes of the alternatives after making the decision if they viewed it as a reversible decision. If they framed it as an irreversible decision, the opposite happened. People noticed only the positive attributes of their own choice and the negative attributes of the
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