When you are asked to deliver a specific solution, work backward. Take the time to consider, “If our customers had this solution, what would it do for them?” If you are talking to customers regularly, ask them. Try to uncover the implied opportunity. Even if it’s a wild guess, starting to consider customer needs, pain points, and desires will help you deliver a better solution. You can apply the same question to your business to uncover the implied outcome, “If we shipped this feature, what value would it create for our business?” Refine your answer until you get to a clear metric—that’s your
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