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When you frame the conversation in the solution space, you are framing the conversation to be about your opinion about what to build versus your stakeholders’ opinion about what to build. If your stakeholders are more senior to you, odds are their opinion is going to win. This is why we have the dreaded HiPPO acronym (the Highest Paid Person’s Opinions) and the saying “The HiPPO always wins.” Many product trios complain about the HiPPO but miss the role they play in creating this situation.
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
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