It’s exhilarating when our solutions start to work. It feels good when customers engage with what we build. But sadly, satisfying a customer need is not our only job. We need to remember that our goal is to satisfy customer needs while creating value for our business. We are constrained by driving our desired outcome. This is what allows us to create viable products, and viable products allow us to continue to serve our customers. So, when you find a compelling solution, remember to walk the lines of your opportunity solution tree. Desirability isn’t enough. Viability is the key to long-term
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