Michael Goitein

28%
Flag icon
Her first response tells me how she thinks she buys a pair of jeans. Her second response tells me how she actually bought a pair of jeans. This is a crucial difference. She thinks she buys a pair of jeans based on fit, but brand loyalty, the convenience of online shopping, and price (or getting a good deal) were more important when it came time to make a purchase.
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Rate this book
Clear rating
Open Preview