Michael Goitein

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Organizational change happens unevenly. Even when a company tasks a team with a clear desired outcome, it can be hard for leaders to let go of dictating outputs. This is especially true during times of stress, when we tend to fall back on old habits. As a result, it’s not enough for a product trio to make evidence-based decisions about what to build; they also need to justify those decisions to key stakeholders along the way.
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
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