Michael Goitein

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You’ll notice, as you excavate the story, that your participant will bounce back and forth between the story they are telling and generalizing about their behavior. You might ask, “What challenges did you face?” and they may respond with, “I usually…” or, “In general, I have this challenge…” You’ll want to gently guide them back to telling you about this specific instance. You might say, “In this specific example, did you face that challenge?”
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
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