Opportunities are solutions in disguise. Often in an interview, your customer will ask for solutions. Sometimes they will even sound like opportunities. For example, you might hear a customer say, “I wish I could fast-forward through commercials.” You might be tempted to capture this as an opportunity. However, this is really a solution request. The easiest way to distinguish between an opportunity and a solution is to ask, “Is there more than one way to address this opportunity?” In this example, the only way to allow people to fast-forward through commercials is to offer a fast-forward
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