Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

by Teresa Torres

We shifted away from falling in love with a single idea and building it. Now we come up with many ideas.

come at the cost of serving the customer. Renowned business consultant and author Peter Drucker, in the opening quote of this chapter, argues that the goal of a business is to “convert society’s needs into opportunities for a profitable business.” He argues that a company’s purpose is to serve the customer. Instead of framing business needs as at odds with customer needs, Drucker is aligning the two, by arguing that serving customers is how we generate profit.

At a minimum, weekly touchpoints with customers By the team building the product Where they conduct small research activities In pursuit of a desired outcome