In 1939, Sanger created and directed the racist Negro Project, which strategically co-opted Black ministers in leadership roles to promote contraceptives to their congregations. Sanger stated in a letter to her eugenics colleague, Clarence Gamble (of Procter & Gamble), “We do not want word to go out that we want to exterminate the Negro population and the minister is the man who can straighten out that idea if it ever occurs to any of their more rebellious members.”61