They are the credentialed and trusted medical experts who prognosticate on television networks—now helplessly reliant on pharmaceutical ad revenue—to push out Pharma content. These “experts”—Paul Offit, Peter Hotez, Stanley Plotkin, Ian Lipkin, William Schaffner, Kathleen Edwards, Arthur Caplan, Stanley Katz, Greg Poland, and Andrew Pollard—appear between Pharma ads on network and cable news shows to promote the annual flu shots and measles scares, to drum up fears about COVID, and to rail against “anti-vaxxers.”
