We need to make people want to have the vaccine, not feel like they must have it.’ Wouldn’t simply seeing the full data from trials and post-launch convince people? Wouldn’t longer-term safety data be part of that, because despite Fancourt’s assurances that safety stages have not been missed out, people will be aware that medium and longer-term side-effects won’t have emerged? And was she basically saying that propaganda is acceptable as long as it doesn’t look like it’s propaganda?