then she uncritically mentioned one of my personal bête noires, ‘don’t kill granny’, which was ‘good for compliance’. For one thing, some young people will have lost grandparents during the epidemic, making this quite an insensitive catchphrase. Back in March 2020, Neil Ferguson said that two-thirds of the people who would go on to die from Covid might die anyway during the year because ‘these are people at the end of their lives or have underlying conditions’.3 Given that, should children and young people be burdened with this level of responsibility in order to encourage compliance?