And does the government claim credit for its own campaigns rather than honestly attributing credit where it is due? Normal Fowler said of the AIDS campaign: ‘There was no time to think about whether it might offend one or two people. And history shows we were right – people took care and HIV cases went down.’6 What about the Terence Higgins Trust or other grassroots organisations? Might a different sort of campaign also have encouraged people to take care without scaring everyone witless?
