So some player, presumably named Andy, put a misspelled joke about this commercial in his copy of the game and then let others copy his copy of the game. That copy of the game then became the basis for many pirated copies of it, and as a result the monument that player wrote into their local copy of the game has become a commemoration that took on a life of its own as a meme outside the game world.4 The saved game information on that particular copy of the game has become part of the game’s cultural meaning. This example illustrates the ways that folkloric objects, which have largely been
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