There has always been a mix of early and late adopters of new paradigms. We still have people today who want to live as we did in the seventh century. This does not restrain the early adopters from establishing new attitudes and social conventions, for example new Web-based communities. A few hundred years ago, only a handful of people such as Leonardo da Vinci and Newton were exploring new ways of understanding and relating to the world. Today, the worldwide community that participates in and contributes to the social innovation of adopting and adapting to new technological innovation is a
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