Future Shock

by Alvin Toffler

The diversity of novel experiences arrayed before the consumer will be the work of experience-designers, who will be drawn from the ranks of the most creative people in the society. The working motto of this profession will be: "If you can't serve it up real, find a vicarious substitute. If you're good, the customer will never know the difference!" This implied blurring of the line between the real and the unreal will confront the society with serious problems, but it will not prevent or even slow the emergence of the "psyche-service industries" and "psych-corps." Great globe-girdling syndicates will create super-Disneylands of a variety, scale, scope, and emotional power that is hard for us to imagine. We can thus sketch the dim outlines of the super-industrial economy, the post-service economy of the future. Agriculture and the manufacture of goods will have become economic backwaters, employing fewer and fewer people. Highly automated, the making and growing of goods will be relatively simple. The design of new goods and the process of coating them with stronger, brighter, more emotion-packed psychological connotations, however, will challenge the ingenuity of tomorrow's best and most resourceful entrepreneurs.

Psyche service industries And super disneylands Agriculture and Manufacturering becoming sociatal backwaters