“Post Foods?” But Ned shook his head. “That doesn’t encapsulate the volume we have. It has to be something…broader.” “More general,” I mused aloud, still thinking it through. “That’s good!” Ned snapped his fingers, a spark of inspiration lighting his features. “What?” I asked. “That’s it. More general. How about General Foods?” Ned suggested. I considered it. General Foods. Nowhere in that label was the Post name featured. But it was simple and it was accurate, and it gave us room to continue to grow.
