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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys, by Patty Civalleri

Advertising moves the people to the product; merchandising is what moves the product to the people.

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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

by Patty Civalleri

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