Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

by Patty Civalleri

have bankrupted us, but it sure as hell would

Interesting book, I always wanted to know the story behind Trader Joe's ever since I went into one a few years ago. I did not realize this company, now owned by the Aldi's parent company was started in California. The decisions they made to be different from the competitors but still be profitable fascinated me.