"An antimeme is the opposite of a meme. A meme is any idea with a self-replicating property, a hook which causes people to disperse the idea to other people. Any world religion is a meme. Memes can be attached together, they mutate, and they reproduce, like genes do. An antimeme is the opposite. It's an idea with self-censoring properties. An idea which is repulsive. People who have the idea discard it. They don't share it. They try to prevent it from spreading. Secrets. Scandals. 'The public must never know about this.' 'We don't talk about X.'"
