In fact, most businesses are happy to play along. In an age of corporate social responsibility, it is convenient to have a tiny oppressed minority to focus on. Rainbow lanyards, pronoun badges and ‘all-gender’ toilets cost little or nothing. Opening a crèche, offering paid internships for working-class youngsters or adapting the workplace for disabled employees would do more for genuine diversity and inclusion. But these policies would be expensive and, without powerful lobbies promoting them, do less to burnish a company’s reputation.

