In Rowling, cancel culture had come up against someone too big to cancel – someone who could say that the emperor had no clothes. In her sole commentary on the row over Troubled Blood, she made the point nicely, tweeting a picture of herself in a t-shirt with the slogan ‘this witch doesn’t burn’. In democracies, policy capture can take campaigners only so far. Once voters openly disapprove of a measure, politicians start to take notice.

