Non-vegans tend to start from their own perspective of consumer choice. Whereas vegans are looking at the whole life-cycle of an ‘animal product’, non-vegans will concentrate on the end-product only, not wanting to consider the full life-cycle if possible. The source of their consternation with vegans is therefore wondering why they are being questioned about just another ingredient or a menu item. Starting from these different perspectives, vegans and non-vegans are often talking past each other. One side is looking at any excuse or argument as a direct justification for animal slaughter.
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