In time, Neville would come to have this effect on his own team. When he left Manchester United to join Everton, he explained how the habits he had adopted at his previous club – such as arriving early and warming up in the gym – were a culture shock to his new teammates. ‘I was the only one doing it,’ he said. But in this instance, he became a cultural architect himself – causing ‘ripples’ of behaviour change to pass through a team: ‘Within my first two weeks at Everton, a small but committed group of senior players began to come in the gym with me and the ripples eventually meant everyone
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