Thomas Hefke

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Rather than develop a straight dictionary product, like any other online translation library that targets one-to-one word definitions (Google included), and then jam as many keywords as possible onto the page, the Drops page was built with the user experience first. Just like the app product, the web version would focus on making learning easy. Extra words just for the sake of SEO would confuse the user.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
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