How Design Makes Us Think: And Feel and Do Things

by Sean Adams

Bright primary and secondary colors are common in design about excitement, fun, innocence, and children. They add a light, playful quality.{188

A designer must work with the viewer’s knowledge and associations without taking a hard turn past nostalgia into sentimentality, which is overemotional, lacking any reality, and hackneyed.

Designers work with iconography based on nostalgia. All forms of design need to communicate an idea quickly, and the fastest route is recognizable icons.