Growth-at-all-costs is all about selling to strangers so that you can scale, but profitability-at-all-costs means you don’t need to depend on strangers to keep your business afloat. Instead, you can rely on your existing customers from your communities and eventually from your audience. They’ll spread the word as they feel comfortable doing so, and that’s how you’ll grow. The math looks different for everybody, but the goal is the same: financial independence. When I did it for myself, I needed about $2,000 a month to maintain my lifestyle.
