When we test out the things we make, people have no interest whatsoever, not even a little bit. This is how it always is, in the beginning. From there, unless we can win people over, improving products so much that people pick them up and smile, we’ve failed. It’s not enough to make a big splash and move units. Unless you can come up with something new six months or one year down the line and make customers say, “Wow, before I knew it I was playing all the time,” you’re done. If you fail in that respect, you haven’t actually accomplished your objective.
