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The California data included not only each baby’s vital statistics but information about the mother’s level of education, income, and, most significantly, her own date of birth. This last fact made it possible to identify the hundreds of thousands of California mothers who had themselves been born in California and then to link them to their own birth records. Now a new and extremely potent story emerged from the data: it was possible to track the life outcome of any individual woman.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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