Mark Gerstein

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Another idea is that we ignore the fact that the payoff is supposedly infinite, because we know that no one has infinite money. If we work out the expected value of playing this game against Bill Gates, where the maximum we could win is his 2020 wealth of $111.8 billion, the expected value is around $37 – no wonder people won’t pay much to play.
Overloaded: How Every Aspect of Your Life is Influenced by Your Brain Chemicals
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