Zero to Billions - The Zerodha Story: An inspiring story on how a startup disrupted the Indian Stock Market (Indian Unicorns)

by ABHISH B

Smallcase: founded by three IIT Kharagpur graduates in July 2015, with a mission to change how Indians invest. They introduced India's first thematic investment platform, which helps investors build a diversified low-cost, long-term portfolio. A smallcase is a basket of stocks that reflects an idea. They are created by finance experts backed by solid research. Each smallcase is a portfolio of stocks or ETFs, weighted intelligently to track a theme, strategy, or objective. It enables the investor to buy multiple stocks included in a smallcase with a single click. Also, they can regularly invest with SIPs. Even better, users can create their smallcase to meet investment strategies and share them with their friends. Even if Zerodha launched smallcase, they have expanded their services to 1 leading broker of India. Streak: they introduced the world's first end-to-end platform to create, back-test, and deploy algorithms without coding. It lets the users plan and manage their trades without coding on the go. Tradelab: it builds cutting-edge technology to drive capital market businesses. They are consolidating trading-terminals into managed cloud service and providing infrastructure & APIs which connect exchanges, financial institutions, investors, traders, and developers. GoldenPi: they are India's first online marketplace for fixed income instruments like bonds and debentures. Sensibull: they are India's first options trading platform. It aims to make options trading safe, acce...