Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

by Catharine Slade-Brooking

And if you get stuck… • Daydream. Give yourself time and permission to do nothing. Bus and train journeys are great opportunities to just sit. Turn your phone off! Hard work is not always productive; the brain needs periods of inactivity to rest and process previous thoughts and ideas. • Always carry a notebook and something to draw or write with; you never know when an idea may strike! A pencil in the hand not only captures an idea, it also helps the mind focus and aids thinking. What is seen in the mind is ephemeral; the validity and success of an idea can only be explored in reality through drawing. • Mobile phone cameras and digital cameras are also a great way to record inspirational images immediately. • Doing can also be highly inspirational. You do not have to wait for a good idea to come. Start by realizing an average idea – no one has to see it! • Try to remove any ego from the process, as it can get in the way of gaining new insights and identifying new ways of working.