Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

by Catharine Slade-Brooking

It takes time and experience to develop professional presentation skills, but good preparation will ensure you have the best chance possible of things going well. There are some basic approaches that will ensure the smooth management and delivery of the meeting: • Practice in advance • Organize any ‘leave behind’ materials for your client to take away • Ensure that any question can be answered – on brand strategy, market research or design • Develop an agreed agenda with the client to be circulated in advance, creating clear and agreed expectations • Arrive early to organize the meeting room, to put both you and the client at ease • Test all presentation equipment, lighting and ventilation before the meeting starts • Stay focused, keep to the agenda and keep the meeting moving and on time