Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

by Catharine Slade-Brooking

This four-step process can also be applied to any student design project. Its structure will help you creatively by making sure you allow adequate time and space to think, experiment and apply your imagination. It will also harness your problem-solving skills if you run out of ideas. Finally, it will ensure that you demonstrate: • Your design decisions, which will help justify the final concept • The depth and breadth of your research, highlighting your knowledge of current markets and practice • Good project management skills – answering the original brief and keeping to budget • Time management – allowing each stage of the process the necessary development to ensure a successful creative outcome