Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

by Catharine Slade-Brooking

MAKING YOUR OWN DECISION These are difficult decisions for any professional to make. However, perhaps being a conscious designer makes one a better designer. When you need to make a difficult personal decision, be aware of what you are being asked to do, and ask yourself two simple questions: 1. Am I hurting others? We have a responsibility to design products and brands that work, but do not forget that the consumption of brands can influence the world – both its people and the environment. 2. Am I delivering an honest message? There are many examples of companies that promise to be helpful, original, organic, etc., but are they? Will your brand stand up to its promises? If the answer is yes to the first and and no to the second, you need to consider why you want to continue working on the project.