Deb Schell

40%
Flag icon
We intentionally avoided using jargon, instead using simple, accessible language. Where a lot of people used a negative tone when talking about the opportunity to work in community management, we wanted to make CMX a positive, highly energized space. We wanted our community to feel relatable, down-to-earth, and fun. That personality shows up in everything from the copy on our website, to the design of our events, to how we welcome members into the community.
The Business of Belonging: How to Make Community your Competitive Advantage
Rate this book
Clear rating
Open Preview