If you need to get 100 sales, that means you need 200 opportunities, which means you need 800 leads, which means you need 8,000 people in the audience. Great! Now you have your goal. You need to get 8,000 people to engage in your community in order to hit the goal. At least that's your hypothesis. Is it perfect? No. Business never is. But this will give you a baseline to work with.
