There are all kinds of criteria you can use to break down your overall community identity into sub-identities: Contribution level. Focus on your most active users, or most loyal customers (e.g., eBay PowerSellers, Airbnb Superhosts). Industry. Focus on your biggest markets, or the industries where members have the biggest need for community (e.g., Google for Education, Hubspot's Inbound Conference). Location. Focus on members who live in specific regions where you have critical
